Business and the success it enjoys depends on many factors, some personal, others corporate, but all have their own meaning. One such factor is the vision of the entrepreneur about the business. In order to have a clear and vivid picture in your mind about what you want your business to achieve, it is good to write down and make out a written plan for the business. Five most important goals of business can be then classified as below:
The topmost goal of business objectives is, firstly, to make a profit; secondly, to expand the business objectives if need be; next, to create new markets or penetrate existing markets effectively; thirdly, to develop products, or services associated with satisfying the above-mentioned objectives. Then comes the second goal, the achievement of social objectives. It states that the business should be socially just and economically just. This can be achieved by increasing the efficiency and cutting costs, reducing the pollution and other harmful consequences caused by the operation of the business, having reasonable access to markets. Having reasonable access to markets thus means that the business should be able to supply a service or product that is needed by people, and it should be in demand. A business therefore is not just about creating products, it is also about selling them and gaining profits.
The third objective is the attainment of the ultimate objective, which is the creation of a socially just and economically just society. The other objectives included in the bottom line of the business plan are advertising, circulation, distribution and safety and security of the business unit. Advertising, then, is said to be the most important economic objective because it is necessary for the survival of the business. Circulation, on the other hand, is said to be necessary for the continued existence of the business. Distribution and safety and security of the business unit meanwhile, is necessary to ensure a safe and protected environment for the workers during their employment.